Johnnie Walker Sponsoring Six Nations Rugby
Six Nations Rugby & Johnnie Walker
Recently announced a new six year deal with Johnnie Walker. The partnership will begin in 2019 and run until 2025. This means that the Six Nations Rugby tournament will have been sponsored by Johnnie Walker for a staggering 22 years.
The announcement was made at a press conference in Dublin on Tuesday morning. In attendance were representatives from both organisations, including Mark Alexander, Managing Director of Diageo Global Supply & President of International Business Ireland, and Bill Beaumont Chairman of the Six Nations Rugby championship committee.
Speaking about the agreement Mr Alexander said: “Johnnie Walker is committed to helping rugby fans celebrate during this extraordinary period.” He added: “This sponsorship is extremely important for us because it enhances our brand awareness around the world ensuring we remain relevant to consumers and continue to grow market share.”
Speaking at the conference Mr Beaumont said: “This deal with Johnnie Walker means that we will enjoy support from one of the world’s most iconic brands as we celebrate a truly historic six nations tournament in 2019. We are delighted to have agreed this sponsorship deal with a company that is so committed to celebrating our sport and helping people understand its values.”
Johnnie Walker Sponsoring Six Nations Rugby
When asked whether the unprecedented long term endorsement of the Six Nations Rugby tournament by a global brand was a sign of growing influence of rugby on an international stage, Mark Alexander replied: “Without doubt rugby is enjoying incredible growth on a global scale. The future for rugby looks very bright indeed.”
Commenting about the advantages of securing such a long running sponsorship, Bill Beaumont said: “This deal is a massive boost not only for the Six Nations Rugby tournament but also for rugby as a whole. We were delighted to secure such a well respected and prestigious company as our sponsor.”
The new partnership will see Johnnie Walker continue its association with rugby around the world. The brand is already an official partner of Premiership Rugby in England, PRO 14 in Scotland, Wales & Ireland, Super Rugby in South Africa and New Zealand, Top14 in France and FFR (Rugby) in France.
Johnnie Walker
Johnnie Walker Black Label is one of life’s true icons,. steeped in a rich mix of mystery and authenticity, passion and craftsmanship. As the world’s No 1 Scotch Whisky brand, Johnnie Walker has been recognised as a timeless classic that stands above other premium spirits brands.
Johnnie Walker is a 162-year old global beverage alcohol brand that currently sells in more than 180 markets worldwide. It was founded by Alexander Walker who took his first step into the whisky business back in 1820 when he was just 13 years old.
Johnnie Walker also produces Green Label which is an ultra-premium blended scotch whisky, named for its green tinted bottle. In addition to these two core ranges, Johnnie Walker offers special releases including annual limited editions such as King George V, The John Walker, and Owner’s blend.
In 2017 Johnnie Walker Blue Label was voted ‘World Whisky of the Year’ at the World Whiskies Awards for its unrivalled quality and exceptional taste. As well as whisky, in 2018 they launched their first ever Irish Cream Liqueur – Johnnie Walker Double Black label Irish Cream.
