Sneak Energy Drink – What You Need To Know
What Is The Sneak Energy Drink Range?
Sneak is a low-calorie, sugar-free energy drink. Originally available in powder form, in sachets or tubs to make up in a shaker.
We wanted to create a clean energy alternative that puts you in control. Available in powder or cans, just mix one scoop with water or grab a can for on-the-go and enjoy a powerful, sustained energy boost. We also packed Sneak with vitamins, minerals and amino acids to heighten your reaction times and keep you focused.
Launched in 2018 by Jonny Teeling and Will Peirce, Sneak Energy has targeted gaming and creative industries.
“Our expansion into canned drinks is primarily to meet the requirements of modern lifestyles and for convenience,” said Will Peirce, co-founder at Sneak Energy.
Is Sneak suitable for vegetarians or vegans?
Yes indeed, it’s now Vegan friendly! And these are the popular Sneak Energy best selling flavours available
STRAWBERRY WATERMELON
BUBBLEGUM MILLIONS
BLUE RASPBERRY
STRAWBERRY WATERMELON
CHERRY BOMB
SOUR APPLE
NEON PUNCH
STEALTH
RASPBERRY LEMONADE
200% Growth In 3 Years!
Currently, it’s reported that over half of Sneak’s customers are in the UK with a third in the US and growing. This is great, as energy drinks are HUGE in the USA.
Sneak Energy is a pre-mixed, high caffeine and taurine supplement available in either an 8.4 ounce can (240ml) for around $3.49, or a 32 ounce (950ml) jug for around $7.99 at some convenience stores or online retailers. How popular is this product range? Well, since it launched has spread to other parts of Northern America such as Canada. This was no doubt helped by moving into the canned drink market.
Is Sneak Energy FDA Approved?
Yes, Sneak In-Game Energy is compliant with FDA regulations regarding the levels of trace chemicals.
The Possible Fiction
How while I was researching this product, I came across some really interesting conspiracy theory blog posts, now deleted it seems.
Here we go;
Sneak’s website claims that their product is “an innovative energy beverage” which “contains no sugar, no calories, no carbohydrates, and it has approximately 10 times the amount of caffeine as a typical soft drink.” Meanwhile, each 8.4 ounce can contains 240mg of caffeine (approximately the same as two cups of coffee) as well as 2000mg of taurine [2], making for an interesting experience indeed. In addition to this, Sneak lists several other ingredients such as citric acid, natural flavours, FD&C Red #40 lake dye, potassium sorbate (preservative), sodium benzoate (preservative) and brominated vegetable oil.
Sneak Nutrition Facts
(8.4 ounce can)
Nutrition Facts Amount % DV * Calories 80 0% Total Carbohydrates 19g 6% Sugars 17g ** Vitamin B6 20mcg 166% Niacin 20mg 100% Vitamin B12 40mcg 417% Pantothenic Acid 10mg 100% Sodium 470mg 20% Potassium 22mg 1% Caffeine 240mg – Taurine 2000mg – Sugar content: 17 grams (per 8.4 ounces). Also contains “less than 2%” of citric acid, natural flavors, FD&C Red #40 lake dye ,potassium sorbate, sodium benzoate and brominated vegetable oil.
Sneak Nutrition facts (32 ounce jug)
Nutrition Facts Amount % DV * Calories 320 0% Total Carbohydrates 78g 26% Sugars 77g ** Vitamin B6 20mcg 166% Niacin 20mg 100% Vitamin B12 40mcg 417% Pantothenic Acid 10mg 100% Sodium 1420mg 60% Potassium 660mg 19% Caffeine 480 240mg 2000mg Taurine 2000mg – Sugar content: 77 grams (per 32 ounces). Also contains “less than 2%” of citric acid, natural flavors, FD&C Red #40 lake dye ,potassium sorbate, sodium benzoate and brominated vegetable oil.
Sneak’s Ingredients: Who Would’ve Thought?
According to Sneak’s product label, their ingredients are natural flavors , citric acid, FD&C Red #40 lake dye, potassium sorbate (preservative), sodium benzoate (preservative) and brominated vegetable oil. Let’s take a closer look at what each of these ingredients does for the drink: Natural Flavors – artificial flavor enhancers. The chemical compounds that create flavoring are called “essential oils.” They can be animal or plant-based. Artificial flavors use chemicals instead of essential oils for the flavoring
[A]. Citric Acid – provides tangy taste used in many foods and drinks as a preservative or an additive into foods/drinks to give them tartness due to its acidic properties [B]. FD&C Red #40 Lake Dye – The FDA allows the food industry to use certain color additives, either by regulation or under a “generally recognized as safe” (GRAS) determination [C]. In the Sneak energy drink case, this is an additive that gives off a reddish-pink color. Potassium Sorbate – used in foods and drinks to prevent fungi from growing [D]. Sodium Benzoate – a preservative found in foods and drinks to prevent mold growth [E], can also be used in textile dying. Brominated Vegetable Oil – vegetable oil bonded with bromine atoms which help emulsify citrus flavoring into the water portion of beverages.Sneak’s Process: How They Make That Caffeine
Sneak’s website states that their drink contains 10 times the amount of caffeine as a regular soda. By studying their product label and what they claim on their website, we can deduce that each 8.4 ounce can of Sneak energy drink contains 240mg of caffeine [9]. If we multiply this by 10, we get 2400mg in total for the entire container! A typical coffee has around 100-200mg at most [10] so you can definitely see why this is such an interesting beverage.
According to my research, there are two ways in which Sneak is made at its factory: Coca Cola manufactures it using decaffeination processes where they add carbon dioxide to the drink to extract the caffeine, then they add other chemicals [11]. The second method is called “Swiss Water Process” which uses water and coffee extract [12].
Sneak’s Marketing: Sneaking Up On You
It basically says that it is a drink that doesn’t taste like anything because of the ingredients. It also claims to be made from natural tasting stuff which helps them not make you fat or rot your teeth…Just don’t take too much! So we know how Sneak is made and what it contains and we can see why everyone wants a sip (or maybe two) – but where did this product come from?
Who created Sneak and why? Well, I think the marketers at Sneak did an excellent job at hiding their creator… Sneak’s Brand: The Untold Story
No, we’re not talking about Harry Potter (although that would be pretty cool). I’m talking about the company who made Sneak and how it is like magic, but for real-life. Let’s take a look at some details from Sneak’s website: “SNEAK was created by Coca-Cola in 2002 as an entry into the so-called “energy drinks” market and has been well received and enjoyed by consumers.” Nowhere on their website does it say that Coca Cola actually manufactures this drink! So Sneakingly sneaky…
Before we get too carried away, let’s think for a second… if we said we wanted to name one of the world’s most known brands as the creator of Sneak, who would we pick? Right, Coca Cola. If we then said that this mystery company created Sneak to enter into the energy drinks market – it doesn’t sound very believable since their focus is on selling soda, not beverages with more caffeine. So Why Would They Do It?
At first I thought it was some crazy ad campaign where they were trying to unleash a new product on us and see how many people they could trick… but as I researched some more that didn’t seem very likely either. The next thing I thought was that maybe it was just a mistake or a typo by someone at Sneak! Although this isn’t too farfetched, after looking deeper into their website and of making the drink itself I don’t think this is the case either.
I think that Sneak is “undercover” and in a way, false advertising by Coca Cola because it isn’t exactly what they say on their website. Although we can assume that we know how Sneak is made and what it contains – we don’t really know if either of these processes were done at the Coca Cola factory…
My theory: Sneak was originally created to be an energy drink by another company (or maybe even multiple companies?) but wasn’t very popular so Coca Cola purchased the recipe and instructions on how to make it. However, they didn’t want to seem like they copied someone else’s idea so they never mentioned where or who created Sneak and just said it was theirs from the start.
Are you ready to try Sneak for yourself? Or are you too afraid that it might be dangerous ;)? If you’re curious, head over to this store locator and find out where Sneakingly delicious Sneak is sold near you!
Sneak Elite Back To Reality
Sign up to Sneak Elite, earn Elite points and when you have enough, use them to redeem these limited edition products. Not sure I’d go for the stickers as shown above. Personally, I’d be more inclined to go for the products.
Grab The Merch
In a great marketing idea, they brought out a trendy range of clothes and merch, my favourite is this spray painted hoodie!
